The second instalment of our ‘What’s Next?’ series is now available: 'A Look Ahead - Rider's Plans'. As we head towards peak buying season in most major cycling markets, what are riders planning in 2023? Will they ride more or less? What are they planning to buy? Which brands are they considering?
To understand this we have surveyed over 1,000 cycling enthusiasts across all major riding disciplines and across 9 major cycling markets, using SHIFT's Rider Research Hub data.
After the pandemic, supply chain shortages and an unsettled economic outlook, 2023 is already set to be another turbulent year for the cycling industry. With new challenges to face and the continuing evolution of cycling categories, this presentation provides tangible and actionable insights plus recommendations to help us all navigate what's ahead.
Drop us a note at email@example.com if you'd like a copy, or a video recording - hosted by our very own Chief Strategy Officer, Doug Baker.