Phil Smith

Chief Finance Officer

Following a 20 year career in finance, with roles in corporate finance advisory and as Finance Director in a consumer goods business, Phil joined Simon Wear as CFO of Shift in 2013. Since the early days he has been closely involved in the development of the company and of Play Sports Group, of which he was CFO until 2022. In recent years, marathon running and road cycling have given way to occasional Zwifting, walking and a major obsession with golf.

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