Our People - Finance - SHIFT Active Media

A unique team blending decades of cycling expertise with international bike industry relationships and blue chip agency experience

All our people
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Finance

Phil Smith

Chief Finance Officer

Phil Smith

Chief Finance Officer

CFO of SHIFT and the Play Sports Group since 2013, Phil leads the financial, funding and legal aspects of the Group's development. Once an avid runner and road cyclist, PBs are beyond reach these days and he's more likely to go for a short ride involving a pub stop.