A unique team blending decades of cycling expertise with international bike industry relationships and blue chip agency experience

Hollie Evans

Hollie Evans

Financial Accountant

Hollie Evans

Hollie Evans

Financial Accountant

Having studied finance since leaving school, Hollie joined the SHIFT team as a finance assistant and now has four years’ experience working in the cycling industry. When it comes to two wheels, Hollie enjoys riding her trusty hybrid on leisurely cycle paths jaunts with her family – and of course the ‘SHIFT family’ summer rides!

Doug Cory

Doug Cory

Financial Controller

Doug Cory

Doug Cory

Financial Controller

A CIMA-qualified accountant Doug has worked in finance for more than 15 years, in various industries including distribution, IT, pharmaceuticals and most recently sports retail: Cotswold Outdoor, Snow+Rock, Runners Need and Cycle Surgery). He enjoys cycling with his family and friends and commutes daily on his beloved Brompton.

Lucia Costantini

Lucia Costantini

Finance Assistant

Lucia Costantini

Lucia Costantini

Finance Assistant

After graduating from a Master degree in Advanced Mathematics Engineering, Lucia joined SHIFT’s financial team in order to keep nurturing her love for numbers. And although her first sporting love remains volleyball, she’s across all sports and outdoors activities, and is keen to experiment more with cycling.

Matthew Bates

Matthew Bates

Head of Financial Planning and Analysis

Matthew Bates

Matthew Bates

Head of Financial Planning and Analysis

Having worked in finance for seven years, Matt joined SHIFT in 2018 from Dyson to lead on Forecasting, Planning and Financial Analysis. Describing himself as more of a social cyclist than a ‘true roadie’, Matt enjoys travelling and exploring, with a particular interest in Africa.

Phil Smith

Phil Smith

Chief Finance Officer

Phil Smith

Phil Smith

Chief Finance Officer

CFO of SHIFT and the Play Sports Group since 2013, Phil leads the financial, funding and legal aspects of the Group's development. Once an avid runner and road cyclist, PBs are beyond reach these days and he's more likely to go for a short ride involving a pub stop.