Rachael Burnside

Business and Marketing Director

With more than a decade’s experience leading multi-channel campaigns at advertising agencies across sport, automotive and the public sector, Rachael brings her specialism in digital marketing with expertise in e-commerce to benefit SHIFT’s clients. Following many a childhood summer chasing the Tour around France, Rachael has since become an avid road cyclist and Zwift time trialist.

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Dario Esposito

Business Director

With responsibility for all Italian clients, Dario’s expertise and experience combines marketing, communication and project management skills – and he’s the go-to person for road racing. Alongside oversight for a wide range of SHIFT’s client work – from media to creative and beyond – Rome-based Dario heads up our team providing press office services in multiple languages to UCI WorldTour races, including the Giro d'Italia, Italian Classics and the UAE Tour.

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James Dando

Business Director

James has a unique media, agency and tri-sports experience spanning more than 15 years – which includes production roles within the BBC and C4, management roles with international publishers and leading award-winning media campaigns, sponsorships and global activations for major brands and products. And as a five-time Ironman he knows the passion of competition and the value of putting in the hard miles.

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Simon Brace

Business Director

Having started out at the UK's largest and most awarded ad agency, AMV.BBDO, Simon cut his teeth on major brands such as BT, Mars and Gillette. Moving to Bristol, he widened his expertise to Digital and CRM, developing campaigns for PepsiCo and Danone before joining SHIFT, following his sporting passions: cycling and running. A GBR-age grouper, Simon placed 5th in the 2019 Long Distance Duathlon World Champs.

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Emily Millar

Account Manager

Supporting and leading projects with enthusiasm, ideas and insight, Emily combines her marketing skills with her passion for cycling. Her previous role as Community Manager for cycling channel GCN gave her the perfect opportunity to gather deep insight into cycling consumers and their behaviours, which she uses to benefit SHIFT’s clients. A keen road cyclist, Emily takes any opportunity she can to ride her bike in the mountains.

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Tom Pinnegar

Account Director

After starting his career at Havas Media 8 years ago, Tom has developed as an account manager specialising in digital planning and buying both in the UK and in Australia. Having worked closely with brands such as Subway, Volvo and New Balance, Tom combines considerable experience with a passion for sports marketing that's fueled by a love for both triathlon and hockey.

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Lucy Rickett

Account Manager

Lucy is an experienced agency account manager who has spent more than half a decade working in creative agencies to develop integrated creative campaigns for clients including; British Airways, Tesco, Movember, England Cricket, the FA and London Pulse. Most recently, she returned from Paris where she worked across the global Garnier account. Away from work, Lucy is an ex-netballer who discovered a love for two wheels after getting into triathlons.

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Kirstin Bamford

Account Executive

Kirstin joins SHIFT having worked as a Solicitor at a leading Edinburgh law firm. A former international horse rider, Kirstin is now a keen GBR-age group triathlete and loves all things swim-bike-run. Her client-orientated legal background combined with her understanding of performance sport brings a unique perspective to the Account Management team.

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