Doug Baker

Chief Strategy Officer

Having worked at some of the world's best digital agencies, Doug has strategic experience in AI, Data, UX, Social, Brand, Comms Planning and Research. He's worked on major global brands including Nike, HSBC and PlayStation. At SHIFT Doug leads the research and strategy functions, including leading the creation of our proprietary, global cycling panel - The Rider Research Hub. All while being an avid cyclist, occasional CX racer and commuter.

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Emily Bates

Senior Research Manager

Certified with the Market Research Society, Emily has a wealth of experience in designing, running and analysing research projects, with SHIFT and previously at the Customer Relationship Consultancy. As Research Manager at SHIFT, Emily is able to combine her talent for data and research with her passion for all things cycling; she’s a keen CX rider and strong supporter of the Women’s WorldTour.

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Matt Martin

Research Director

Matt has nearly 15 years experience in consumer research and insights, most recently with Hall & Partners (Omnicom), working on global projects for clients including UEFA, Zurich Insurance and British Airways. Matt’s expertise spans a range of areas including brand positioning, brand tracking, concept and creative development. A keen leisure cyclist, he enjoys exploring his home city of Cardiff by bike.

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David Preece-Phillips

Strategy Director

Specialising in digital content, comms and strategy, David has significant experience leading strategy and content teams at some of the UK’s most ambitious agencies. He has developed digital marketing, capability and comms strategies for brands like Porsche, EDF Energy, Adidas, American Express, Universal Pictures and more, and is an avid mountain biker and road cycling fan.

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