A unique team blending decades of cycling expertise with international bike industry relationships and blue chip agency experience

Charlotte Sampson

Charlotte Sampson

Senior PR Manager

Charlotte Sampson

Charlotte Sampson

Senior PR Manager

In four years at SHIFT, Charlotte has led highly successful PR campaigns for a host of brands and events across cycling and tri-sports, combining industry knowledge and love of the sport. Prior to joining SHIFT, she has significant experience in cycling PR and marketing, including Garmin and Muc-Off, along with Festina, SweetSpot, Wattbike and CEP Compression. Charlotte loves being outdoors – on skis, on her road bike, and racing cyclo-cross!

Evan Edwards

Evan Edwards

PR Executive

Evan Edwards

Evan Edwards

PR Executive

Evan’s a key supporting player in the SHIFT PR team, and across the wider agency – our super-domestique – he’s a proficient speaker of French and Italian with a flair for writing. Evan's been riding on the road and track (with a fair bit of MTB thrown in) since the age of 11 and is particularly partial to piloting his 1980s steel tandem when a willing stoker can be found.

Laura Bolton

Laura Bolton

PR Manager

Laura Bolton

Laura Bolton

PR Manager

Having worked at a London PR agency for major consumer brands including Airbnb, Guinness and LinkedIn, Laura combined her professional experience with her love for cycling at SHIFT. As PR Manager, she's responsible for global comms and related acticities high profile brands including Continental, LOOK and World Bicycle Relief. Away from the office, you’ll find Laura on her road bike, at the pool or on her yoga mat.

Meg Dickerson

Meg Dickerson

Social Media Executive

Meg Dickerson

Meg Dickerson

Social Media Executive

Meg is experienced in planning, delivering, managing, and analysing social media strategies. From event coverage to product and brand promotion, her work with Strava, SRAM, Continental, Pinarello, and many more is underpinned by her extensive knowledge and experience of performance cycling. With a focus on time trialling, Meg races for the ŠKODA DSI Cycling Academy, pushing for gender equality in the sport.

Rosie King

Rosie King

PR Executive

Rosie King

Rosie King

PR Executive

A natural cultivator of connections with a first class Marketing degree, Rosie swapped her PR life in events and food for the bike industry with SHIFT, where she expertly executes ambitious campaigns for brands such as Bosch eBike Systems, Pinarello and KASK. Away from the office, when not bikepacking around Europe, Rosie’s off hunting down the wild swimming spots by bike.

Bruno Gordon

Bruno Gordon

Social Media Executive

Bruno Gordon

Bruno Gordon

Social Media Executive

Originally a modelmaker working for many of the UK's top architecture practices, Bruno followed his love for cycling to join the growing SHIFT team, turning his communication and creative skills towards an industry with fewer spinning blades and more spinning wheels. He spent almost a decade cycling in London, before more recently embarking on long tours in Scotland and Ireland.