A unique team blending decades of cycling expertise with international bike industry relationships and blue chip agency experience

Charlotte Sampson

Charlotte Sampson

Senior PR Manager

Charlotte Sampson

Charlotte Sampson

Senior PR Manager

In 6 years at SHIFT, Charlotte has led highly successful PR campaigns for a host of brands and events across cycling, combining industry knowledge and love of the sport. Prior to joining SHIFT, she has significant experience in cycling PR and marketing, including Garmin and Muc-Off, along with Festina, SweetSpot, Wattbike and CEP Compression. Charlotte loves being outdoors – on skis, on her road bike, her cross bike or chasing after her 2 children.

Tom Foy

Tom Foy

Head of PR

Tom Foy

Tom Foy

Head of PR

A brand communications specialist with nearly 20 years' experience running global campaigns for leading sports, automotive and entertainment brands, Tom brings a wealth of PR expertise to the SHIFT team. He has held key positions at leading global agencies including Weber Shandwick, Edelman and WPP, working with brands including Red Bull F1, Aston Martin and Microsoft. A long-time avid cyclist, Tom has previously raced bikes on and off-road, and enjoys regular club rides and sportives.

Lizzie Dunthorne

Lizzie Dunthorne

PR Manager

Lizzie Dunthorne

Lizzie Dunthorne

PR Manager

Lizzie came to SHIFT from the world of communications and public affairs for international environmental, clean energy, and tech firms, bringing with her significant experience in developing and running thought leadership campaigns. Outside of work, she's an avid cyclist and can either be found making questionable filter coffee on a long-distance bikepacking ride or plotting a multiple-cafe stop club run.

Owen Coutts

Owen Coutts

PR Manager

Owen Coutts

Owen Coutts

PR Manager

With more than a decade's experience across a diverse range of roles, from mountain bike tech editor to World Cup Downhill and ITU Triathlon race mechanic, Owen has amassed extensive market and consumer knowledge. Owen's deep understanding of the industry and 'bike nerd' expertise is now being applied to benefit SHIFT's PR clients. On the bike, Owen is an all rounder - as happy slowly summiting alpine passes on a road bike as he is ripping down them on a mountain bike - but he's most often seen riding gravel.

Jon Denham

Jon Denham

PR Executive

Jon Denham

Jon Denham

PR Executive

Jon joins SHIFT as PR Executive, working to support the PR team and wider agency. Prior to joining the team, he earned his credentials developing and curating successful events, workshops and exhibitions to promote international brands and creatives. An avid cyclist, Jon has a degree in photojournalism, having photographed cycling products and races including the Tour of Britain and the London to Surrey Classic.

Imogen Donaldson

Imogen Donaldson

Social Media Executive

Imogen Donaldson

Imogen Donaldson

Social Media Executive

Imogen is a recent History of Art graduate and first gained experience in social media through her work at a charity. In her role at SHIFT she explores the diverse range of online behaviours and uses this to inform content planning across social media. Imogen is a keen road cyclist and squash-player but also loves the arts and likes to keep creative in her free time.