A unique team blending decades of cycling expertise with international bike industry relationships and blue chip agency experience

Tom Foy

Tom Foy

Head of PR

Tom Foy

Tom Foy

Head of PR

A brand communications specialist with nearly 20 years' experience running global campaigns for leading sports, automotive and entertainment brands, Tom brings a wealth of PR expertise to the SHIFT team. He has held key positions at leading global agencies including Weber Shandwick, Edelman and WPP, working with brands including Red Bull F1, Aston Martin and Microsoft. A long-time avid cyclist, Tom has previously raced bikes on and off-road, and enjoys regular club rides and sportives.

Charlotte Sampson

Charlotte Sampson

Senior PR Manager

Charlotte Sampson

Charlotte Sampson

Senior PR Manager

In four years at SHIFT, Charlotte has led highly successful PR campaigns for a host of brands and events across cycling and tri-sports, combining industry knowledge and love of the sport. Prior to joining SHIFT, she has significant experience in cycling PR and marketing, including Garmin and Muc-Off, along with Festina, SweetSpot, Wattbike and CEP Compression. Charlotte loves being outdoors – on skis, on her road bike, and racing cyclo-cross!

Evan Edwards

Evan Edwards

PR Executive

Evan Edwards

Evan Edwards

PR Executive

Evan’s a key supporting player in the SHIFT PR team, and across the wider agency – our super-domestique – he’s a proficient speaker of French and Italian with a flair for writing. Evan's been riding on the road and track (with a fair bit of MTB thrown in) since the age of 11 and is particularly partial to piloting his 1980s steel tandem when a willing stoker can be found.

Meg Dickerson

Meg Dickerson

Social Media Manager

Meg Dickerson

Meg Dickerson

Social Media Manager

Meg is experienced in planning, delivering, managing, and analysing social media strategies. From event coverage to product and brand promotion, her work with Strava, SRAM, Continental, Pinarello, and many more is underpinned by her extensive knowledge and experience of performance cycling. With a focus on time trialling, Meg races for the ŠKODA DSI Cycling Academy, pushing for gender equality in the sport.

Bruno Gordon

Bruno Gordon

Social Media Executive

Bruno Gordon

Bruno Gordon

Social Media Executive

Originally a modelmaker working for many of the UK's top architecture practices, Bruno followed his love for cycling to join the growing SHIFT team, turning his communication and creative skills towards an industry with fewer spinning blades and more spinning wheels. He spent almost a decade cycling in London, before more recently embarking on long tours in Scotland and Ireland.

Owen Coutts

Owen Coutts

PR Manager

Owen Coutts

Owen Coutts

PR Manager

With more than a decade's experience across a diverse range of roles, from mountain bike tech editor to World Cup Downhill and ITU Triathlon race mechanic, Owen has amassed extensive market and consumer knowledge. Owen's deep understanding of the industry and 'bike nerd' expertise is now being applied to benefit SHIFT's PR clients. On the bike, Owen is an all rounder - as happy slowly summiting alpine passes on a road bike as he is ripping down them on a mountain bike - but he's most often seen riding gravel.

Tizzie Robinson-Gordon

Tizzie Robinson-Gordon

PR Intern

Tizzie Robinson-Gordon

Tizzie Robinson-Gordon

PR Intern

Tizzie is an intern supporting the PR Team this summer. This is her first experience working in the cycling industry, giving her the chance to delve further into the sport she loves. When she isn't studying at the University of Edinburgh, Tizzie is a student triathlete and is hoping for a successful season of racing as she looks to participate in the World Triathlon Age-Group Qualifiers at the end of the year.