Matt Doman

Executive Creative Director

Matt brings three decades of creative experience from some of the world’s best creative agencies, including Abbott Mead Vickers, Fallon, and Bartle Bogle Hegarty. His work for Guinness, Audi, The Economist, Skoda, and Kronenbourg has won him over 100 international creative awards, including the coveted D&AD Yellow Pencil and Cannes Grand Prix. More importantly, his work for St John Ambulance helped save 53 children's lives. Cycling has always been a part of Matt’s life, from racing BMX as a kid to multiple tours across the Alps. Previously, Matt was also a professional racing driver, competing across Europe in sports car and endurance championships.

Read More

Tim Durant

Head of Design

Tim worked in media for international publishing companies, leading creative teams in the automotive sector. With over 25 years of experience in the design and branding landscape, Tim is the driving force behind SHIFT's design team, where he specialises in creating impactful solutions for cycling brands and businesses across the globe. He has applied his extensive expertise in design and directing shoots to some of the industry's leading names, including the UCI Mountain Bike World Series, Track Champions League, Öhlins, British Cycling, CADEX, and Continental, to name just a few. He's a keen mountain biker and also enjoys running, kayaking, and swimming.

Read More

Tom Bowes

Producer

Tom Bowes is a producer at SHIFT Active Media, where he is responsible for all film and video projects; before joining SHIFT, Tom was a producer at Bracken Films and a post-production coordinator at Calling the Shots: delivering over 60 short films for Channel 4's Random Acts. He holds an IPA Production Certificate and trained in production coordination with the BBC Academy. A cycling commuter with bike-packing ambitions, Tom's biking highlight is descending Khardung La - one of the world's highest mountain passes.

Read More

Taylor Rowland

Designer

Before joining SHIFT, Taylor had a variety of creative design roles, both in-house and on the agency side. Over the last eight years, he has had the opportunity to work on a wide range of projects, from fine dining to extreme sports, and from re-branding efforts to image retouching. Throughout this time, he collaborated with many talented designers and creatives. In his role, Taylor brings marketing strategies to life, covering the full spectrum of creative design. This includes identity development, conceptualization, and even the occasional motion graphics project. Outside of work, Taylor is an avid road cyclist and enjoys hiking whenever he gets the chance.

Read More