Matt Doman

Executive Creative Director

Matt brings three decades of creative experience from some of the world’s best creative agencies, including Abbott Mead Vickers, Fallon, and Bartle Bogle Hegarty. His work for Guinness, Audi, The Economist, Skoda, and Kronenbourg has won him over 100 international creative awards, including the coveted D&AD Yellow Pencil and Cannes Grand Prix. More importantly, his work for St John Ambulance helped save 53 children's lives. Cycling has always been a part of Matt’s life, from racing BMX as a kid to multiple tours across the Alps. Previously, Matt was also a professional racing driver, competing across Europe in sports car and endurance championships.

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Tim Durant

Head of Design

Tim worked in media for international publishing companies, leading creative teams in the automotive sector. With over 25 years of experience in the design and branding landscape, Tim is the driving force behind SHIFT's design team, where he specialises in creating impactful solutions for cycling brands and businesses across the globe. He has applied his extensive expertise in design and directing shoots to some of the industry's leading names, including the UCI Mountain Bike World Series, Track Champions League, Öhlins, British Cycling, CADEX, and Continental, to name just a few. He's a keen mountain biker and also enjoys running, kayaking, and swimming.

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Tom Bowes

Integrated Production Director

Tom Bowes is a producer at SHIFT Active Media, where he is responsible for all film and video projects; before joining SHIFT, Tom was a producer at Bracken Films and a post-production coordinator at Calling the Shots: delivering over 60 short films for Channel 4's Random Acts. He holds an IPA Production Certificate and trained in production coordination with the BBC Academy. A cycling commuter with bike-packing ambitions, Tom's biking highlight is descending Khardung La - one of the world's highest mountain passes.

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Chris Rees

Designer

A Graphic Design graduate from Falmouth University, Chris brings a wealth of agency and creative experience to the team. His career includes an initial 1.5-year stint at PlaySports Network followed by four years at McCann Bristol, where he delivered national marketing campaigns for premier brands including Audi, Goodyear, Thatchers, and Brittany Ferries. Most recently, Chris spent a year at branding studio ORCA creating bespoke identities for ambitious challenger brands. He is also an avid cyclist, hiker, runner, and photographer.

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