James Dando

Business Director

James has a media career spanning 20 years, with roles in production at the BBC, international publishing companies, and for the last 10+ years, on the agency side, supporting SHIFT’s existing clients while onboarding new ones. James takes the lead on several of SHIFT’s clients, particularly where larger production and/or creative output is required. He is also responsible for directing the recruitment and onboarding of new clients to the agency, ensuring that both SHIFT and the client are set up for long-term success. As a five-time Ironman, James isn’t afraid to commit to something, but he enjoys a variety of pastimes, including CrossFit, trail running with his daughter, walks with the family, and the occasional camping trip.

Read More

Simon Brace

Business Director

With 25 years in marketing communications, Simon started out at AMV.BBDO and progressed to board-level responsibilities at agencies covering nearly every discipline. From Mars to PepsiCo to Danone, Simon primarily led FMCG clients until he landed at SHIFT, where his sporting passions lie in cycling. Simon heads up teams managing various global macro communications for a variety of exciting and leading brands, including Giant, Zwift, Continental, Pinarello, and Classified. Simon is a competitive duathlete: current British Champion, bronze medalist at the World Long-Distance (2022), and bronze medalist at the European Middle-Distance (2024). He is also a Trustee and writes the newsletter for Team Bath AC.

Read More

Amber George

Account Manager

Amber joined SHIFT in December 2025, bringing over five years' experience within PR, Account Management and copywriting. She has first-hand experience in overseeing the completion of creative campaigns, from ideation to launch. She has worked across a variety of sectors, including aviation, travel, hospitality and renewable energy, having the opportunity to work on global names such as Etihad Airways. In her free time, Amber enjoys travelling and summiting peaks across the world. Before joining SHIFT, she relocated to New Zealand as freelance copywriter, living in a van whilst learning how to mountain bike and hiking mountains such as Mt. Taranaki.

Read More

Kayleigh Williams

Account Manager

Kayleigh began working in the influencer industry as an executive, collaborating with key brands across an agency. She progressed into an Account Management role and now has over five years of experience in the field. Having managed influencer campaigns as well as paid media campaigns, Kayleigh has developed a strong understanding of different areas within the marketing world. Kayleigh is passionate about health and fitness, spending as much time as possible practicing yoga, pilates, and staying active at the gym. During the winter months, she swaps the studio for the slopes, making the most of every opportunity to snowboard in the French Alps.

Read More