Matt Doman

Executive Creative Director

Matt is an award-winning Creative Lead, who shares with SHIFT his wealth of creative agency experience, including work for Audi, Barclays, Guinness, Skoda, The Economist and Vodafone. Cycling has never not been a part of Matt’s life, be that racing BMX as a kid, riding across the Alps with The Fireflies Tour, or the Manchester to London challenge with Rapha.

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Tim Durant

Head of Design

With more than 20 years’ experience in the field, Tim heads up SHIFT’s design team, working with cycling brands and businesses around the globe, delivering market-leading branding, design and creative solutions for clients including Santini, Wattbike, Öhlins, British Cycling, Continental, Zwift and SHIFT’s sister channels including GCN – and, being a keen mountain biker of course, GMBN, the Global Mountain Biking Network.

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Tom Bowes

Producer

Tom's achievements in Film and TV production are diverse: from coordinating post-production on over 60 short films for Channel 4's Random Acts, to creating tour visuals for Metallica. Since training with the BBC, he now focuses on producing, working with major cycling brands such as Continental, YT and Zwift. A cycling commuter with bikepacking ambitions, Tom’s biking highlight is descending Khardung La - one of the world's highest mountain passes.

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Taylor Rowland

Designer

Taylor is a creative designer and visual craftsman with a passion for all things cycling. Having worked across industries spanning tech, hospitality, finance, charity, music and sport, he is now thrilled to be able to apply his design skills to his favourite pastime. Taylor’s a roadie and fixie lover, and when he's not at his desk you’ll find him out in nature; either on foot or on two wheels."

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Henry Honeywood

Production Coordinator

Having previously delivered projects for the military and the Department for Digital, Culture, Media and Sport, Henry brings project management based skills to the production department, working to help coordinate SHIFT's creations. Along with a passion for visual productions, he has an interest in anything two-wheeled, with mountain biking and bikepacking being his two biggest obsessions, closely followed by climbing and surfing.

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