Tom King

Head of Media

With a decade of agency-side experience delivering proven, performance-driving media strategies across a wide range of sectors covering both brand building and eCommerce, Tom is a digital expert with a deep skillset in search, social and digital media, as well as traditional media. Tom’s a road cyclist who loves to explore the Somerset hills and once summited the mighty Mont Ventoux.

Read More

Alex Faux

Media Planning Director

Prior to joining SHIFT in 2015, Alex specialized in organic acquisition before seeing the light with paid media. Initially starting at SHIFT with a focus on paid campaign builds (as well as organic social media management), he made the natural next step into performance media planning. Alex leads the global media strategy and planning for Rapha and spearheads the biddable media team. Away from work, Alex enjoys a number of activities including five-a-side football, cycling, and running, both on and off-road.

Read More

Joe Evans

Senior Media Manager

Before joining SHIFT, Joe spent nearly a decade racing professionally. Since then, he has leveraged his extensive cycling knowledge to quickly build a broad skill set, allowing him to excel in various roles within the Media Planning and Buying Team. Joe's primary responsibility is helping clients deliver impactful campaigns in specialist media, but he also supports a range of projects, including SEO and content management. An outdoor enthusiast, Joe has recently taken up running and completed his first marathon this year.

Read More

Luke Ali

Media Manager

Luke has over 12 years of marketing experience, starting in financial services before moving agency-side for the past decade. He has worked with FTSE 100 and Fortune 500 companies as well as startups, developing digital marketing strategies to support growth at every stage. He is also active in training and education, mentoring people entering the marketing profession. At SHIFT, Luke oversees paid media campaigns for a range of clients, ensuring every project is delivered with care, precision, and impact. Outside of work, Luke is an avid follower of football, the NFL (Go Bills!), and Formula 1. He’s currently working towards his coaching badges while coaching youth football in his community. When he’s not on the pitch, he enjoys sim racing and reading non-fiction.

Read More